F1 Meets Finesse
There are race weekends—and then there’s the Monaco Grand Prix. A place where speed meets splendor, and this year, LOUERS vodka took center stage amidst the roaring engines and Riviera glamour. In partnership with creative agency Agenxy, LOUERS vodka crafted a weekend so unforgettable it redefined what luxury brand activation means on the F1 calendar.
Set against the backdrop of Monte Carlo’s iconic harbor, the collaboration unfolded on board the 55-meter superyacht SEVERIN’S during the RD Grand Prix event—an elite gathering curated by Agenxy that blended racing, networking, and sheer opulence in equal measure.
Yacht, Crowd, Cocktails: Pure Indulgence
The atmosphere aboard SEVERIN’S was nothing short of cinematic. Overlooking the track’s tightest corners, the yacht offered panoramic views of the action while doubling as a floating sanctuary of high design and high spirits. LOUERS vodka was at the heart of it all: from afternoon sipping moments under the Côte d’Azur sun to curated cocktail experiences that carried on into the after-hours glow.
Signature serves featuring LOUERS vodka’s unparalleled clarity and smoothness set a new benchmark in yachtside mixology. Guests weren’t simply offered a drink—they were invited into a world of distilled elegance.
As highlighted on LinkedIn, the event drew an ultra-exclusive guest list and became one of the most talked-about activations during the Monaco weekend.
Agenxy: Vision Meets Precision
Known for its mastery in translating bold concepts into high-end realities, Agenxy brought its signature creative force to the Grand Prix experience. Their event direction and execution emphasized quality over quantity, subtle branding over loud spectacle.
Agenxy’s unique talent lies in weaving storytelling through design—every detail aboard SEVERIN’S felt intentional. From the visual language of the interiors to the choreography of the guest experience, it was a seamless extension of LOUERS vodka’s brand world: contemporary, elevated, and confidently refined.
Signature Moments of Distinction
If moments define a brand, this weekend was rich with them. LOUERS vodka delivered bottle service for a guest list that read like a Who’s Who of international luxury and entertainment. Among those raising their glasses to the smooth precision of LOUERS were actress Sofía Vergara, Amazon founder Jeff Bezos, NBA star Kyle Kuzma, NFL quarterback Tyrod Taylor, and DJ/producer Rampa.
The presence of such names not only elevated the atmosphere—it underlined the growing appeal of LOUERS vodka among global tastemakers. And beyond the names and cameras, the real spotlight was on the product itself: its distinct liquid brilliance and design-forward presentation.
Press and VIP Reactions
Reactions across VIPs and industry insiders were unanimous: this was not just another Grand Prix event. LOUERS vodka’s role in the weekend wasn’t merely to refresh—it was to impress, captivate, and position itself as the drink of choice for those who appreciate rarity and craftsmanship.
Hospitality professionals praised the execution. Media professionals posted live impressions of cocktails glistening against the Mediterranean horizon. And guests? They simply asked for another round.
A Defining Moment for LOUERS
More than just a party, this event represented a landmark in LOUERS vodka’s brand journey. It proved that luxury vodka isn’t just defined by what's inside the bottle—but also by how it lives in the world: in rare settings, among discerning audiences, and through collaborations that value vision and integrity.
The Monaco Grand Prix may be about speed, but this activation was all about staying power.
Experience LOUERS vodka
Discover the ultra-premium vodka that captivated the Riviera. Explore the collection, sign up for our newsletter, or indulge in a bottle that embodies refined luxury at www.louersvodka.com.
