We are thrilled to announce a new, strategic partnership between LOUERS vodka and Sovrano Spirits, a leading distribution force in Armenia. This collaboration will bring our ultra-premium vodka to the hands of connoisseurs and spirits-lovers throughout Armenia — combining Sovrano’s deep market expertise with LOUERS’ passion for quality, craftsmanship, and taste.
Sovrano Spirits
Sovrano Spirits is a well-established distributor in Armenia known for bringing high-quality international brands to the market, supported by robust warehousing, logistics, and an extensive retail and hospitality network. Their commitment to authenticity, excellence, and reliable execution aligns perfectly with the values at the heart of LOUERS Vodka.
What This Partnership Means for LOUERS vodka
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Broader Market Access — With Sovrano’s regional coverage, distribution centres, and established relationships across Armenia (including in Yerevan and throughout the provinces), LOUERS Vodka will now reach more premium bars, restaurants, retailers and on-trade venues than ever before.
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Enhanced Availability — Expect to find LOUERS Vodka stocked more widely: from upscale hotels and gourmet shops to lifestyle bars and luxury restaurants.
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Shared Values of Quality & Authenticity — We believe that a product is only as good as its craftsmanship and its path to the consumer. With Sovrano, we have a partner who values transparency, authenticity, and delivering the real experience—not just a bottle.
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Local Support & Service — Sovrano’s strengths in local logistics, merchandising, trade promotions and customer support mean that LOUERS Vodka will be supported on the ground to ensure consistency, visibility, and service at every touchpoint.
What to Expect
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Launch Timing — The rollout will start in September, with LOUERS Vodka appearing in select venues in Yerevan first, followed by wider regional availability.
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Events & Tastings — To celebrate the partnership, look out for exclusive tasting events, and collaborations with leading nightlife venues.
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Where to Buy — Retailers, premium shops, and hospitality venues stocked by Sovrano will carry LOUERS vodka. Consumers can also check our website and Sovrano’s listings for up-to-date information on stockists.
The Journey Ahead
At LOUERS vodka, we always strive not just to be seen, but to be experienced. With Sovrano Spirits, we believe that journey in Armenia will be exciting, impactful, and steeped in authenticity. Together, we raise the bar.
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