Founded in 2020, LOUERS vodka was founded with one single purpose: to stand out from the rest.
Each bottle is an exchange of natural forces, born to stand out. The result of an extraordinary design and production process, with expertise by Dutch craftsmanship being an unremitting factor running throughout every sip.
Our mission is simple, to build the best brand in the world.
Our Story
2016
The Origin
In 2016, amid the opulence of the Cote D'azur, specifically within the dynamic atmosphere of a prestigious club in Saint-Tropez, the seeds of LOUERS vodka were planted. It was within this setting that our founder, amidst an array of indistinguishable vodka brands, noticed a lack of distinctiveness and variety in taste. Driven by a passion for innovation and the determination to revolutionize the world of luxury vodka, the idea for LOUERS vodka crystallized into existence.
2016-2020
Concepting
Over the subsequent four years, the brand embarked on a journey of craftsmanship and the pursuit of perfection. The drawing board became a playground for creativity, as countless prototypes were crafted and tested. Each iteration was a step closer to the ultimate vision - a vodka that not only tantalized the taste buds but also captivated the senses with its unparalleled aesthetics. The final form, a fusion of exquisite design and unparalleled taste, stands as a testament to the relentless pursuit of perfection that defines our brand.
2021
Gaining Momentum
Despite the lingering challenges posed by the tail end of the COVID-19 pandemic and limited options within the on-trade channels due to the pandemic's impact, the official launch of LOUERS vodka was met with resounding acclaim. The off-trade channels eagerly embraced our brand. Within a mere six-month period, LOUERS vodka rapidly gained traction, marking its presence across various markets. This early success did not go unnoticed, as demand surged beyond the Netherlands, signaling the beginning of our global journey.
2022
Veni Vidi Vici
The pace of 2022 was exhilarating. Following the successful expansion of distribution beyond the Netherlands, demand surged from across Europe, with eager enthusiasts clamoring for a taste of our extraordinary product. However, with this heightened interest came our first set of challenges: the need for rapid scaling in all aspects of our operations. Through strategic collaborations with various partners, we temporary navigated these challenges, catapulting our distribution network to encompass 35 countries, with a primary focus on Europe.
2023
Enriching Experiences
Fortified by a robust brand foundation, we set our sights on our core mission in 2023: penetrating the on-trade channels. With exquisite point-of-sale elements in hand, we embarked on acquiring partnerships with elite clubs across Europe. By the year's end, our collaboration with Level 27 in Warsaw, a prominent venue ranked among the World's Top 100 Clubs, marked a pinnacle achievement. This partnership continues to prove its worth, serving as a testament to our successful formula for excellence in the world of spirits.
Core Values
Our Brand's Assurance
Our fundamental values underscore our dedication to pursuing mastery, achieving excellence and refinement, embracing exclusivity, and nurturing innovation and creativity.
Profession
Professionalism isn't just a trait; it's a commitment woven into every facet of our craft. From the meticulous sourcing of premium Dutch ingredients to the artisanal assembly by skilled hands, we uphold the highest standards of quality and precision. Our pursuit of mastery ensures that every sip of our ultra-smooth vodka embodies the essence of expertise and dedication.
Exclusivity
Exclusivity is more than a status; it's a promise of unparalleled luxury. With our iconic chrome bottle adorned with spikes, LOUERS vodka embodies exclusivity at every turn. Each bottle is a testament to our dedication to offering discerning connoisseurs an experience that is as rare as it is extraordinary.
Innovation
At the heart of LOUERS vodka lies a spirit of innovation that pushes the boundaries of traditional craftsmanship. From our innovative distillation process, ensuring the utmost purity and smoothness, to our bold design choices that redefine the vodka landscape, we thrive on pushing the limits of creativity. By marrying tradition with forward-thinking innovation, we elevate the art of vodka-making to new heights, setting the standard for luxury spirits.
BORN TO STAND OUT
In a world where conformity reigns supreme, we dare to defy the status quo, championing individuality, innovation, and the pursuit of perfection. As you raise your glass to toast, know that you are not just drinking vodka—you are savoring a legacy, a heritage, and a commitment to excellence that transcends time.
DUTCH HERITAGE
We control every aspect of making our vodka – from the selection of the finest wheat grains and mineral water from Dutch soil to distillation. Each and every bottle is assembled and bottled individually by professional Dutch craftsmen, guaranteeing consistent quality.
FOUNDERS VISION
Founder and CEO Willem Louwers shares his story on the creation of LOUERS vodka and his vision on the ultra-premium spirits market.
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