LOUERS vodka is thrilled to announce a new strategic partnership with Hellwege Spirituosen, a distinguished distributor of high-quality spirits based in Hamburg, Germany. This collaboration marks a significant milestone in LOUERS vodka’s mission to bring its exquisite product to discerning consumers across Germany.
Since January 2023, Hellwege Spirituosen has been operating out of Hamburg, though its origins trace back to Wedel in western Schleswig-Holstein. The company boasts an incredible network of approximately 3,500 customers. With a portfolio exceeding 3,000 products and a state-of-the-art webshop featuring real-time stock updates, Hellwege is a formidable player in the German spirits market.
Founded in 1968 by Jan-Ove Hellwege, the company initially started as a small coffee roasting business. Over the years, it evolved into a prominent spirits wholesaler, eventually moving its headquarters from Wedel to Hamburg-Bahrenfeld. Today, Hellwege Spirituosen is fully integrated into B&S International, a Dutch group specializing in the global trade of luxury goods, spirits, and pharmaceuticals.
Hellwege Spirituosen is celebrated for being a premium source and partner for high-quality spirits, champagne, and wines across almost all price segments. The company’s portfolio includes renowned specialist retail brands, rare finds, and exclusive spirits brands available only through Hellwege. This extensive range is complemented by regular promotions and a steadfast commitment to supporting customers with trustworthy partnerships, competent advice, and comprehensive service from its dedicated team.
The partnership with Hellwege Spirituosen is set to significantly enhance the distribution of LOUERS vodka throughout Germany. With Hellwege’s extensive reach and esteemed reputation in the market, LOUERS vodka is poised to become a staple in both on-trade and off-trade channels across the country. This collaboration ensures that LOUERS vodka will be available to a wider audience, allowing more consumers to experience the premium quality and refined taste that the brand is known for.
LOUERS vodka and Hellwege Spirituosen share a common vision rooted in quality, service, and a dedication to excellence. Both companies are committed to offering the best products and services to their customers, making this partnership a natural fit. By leveraging Hellwege’s expertise and extensive network, LOUERS vodka aims to further solidify its position in the German market and beyond.
Commenting on the new partnership, Willem Louwers, CEO and founder of LOUERS vodka, expressed his excitement and optimism:
“We are incredibly proud to join forces with Hellwege Spirituosen, a company that shares our commitment to excellence and quality. This partnership is a significant step forward for LOUERS vodka as we expand our presence in Germany. We look forward to working closely with Hellwege to bring our ultra-premium vodka to more consumers and to continue building our brand’s reputation for outstanding taste and quality. Together, we are confident that this collaboration will yield exceptional results and drive growth for both our companies.”
This new partnership marks the beginning of an exciting chapter for LOUERS vodka, as it continues to elevate the standards of premium vodka in the global market. The collaboration with Hellwege Spirituosen not only enhances LOUERS’ distribution capabilities but also reinforces its commitment to providing consumers with the finest vodka experience. As the partnership unfolds, customers in Germany can anticipate an increased availability of LOUERS vodka, making it easier than ever to enjoy the exceptional taste of this ultra-premium brand.
