Where Style Meets Summer
Munich’s high summer heat found its perfect match in LOUERS vodka, as the brand makes waves at one of the city’s most exclusive influencer pool parties. Set against the minimalist opulence of a modern villa, the event is a curated escape, equal parts sun-drenched indulgence and high-end social theatre. A place where bronzed skin, slow-sipped cocktails, and curated content converge.
This isn't merely a pool party. It is a stage set for the elegant and elite, starring the crystal-pure essence of LOUERS vodka.
The Guest List
Forget velvet ropes—access here means influence, elegance, and aesthetic synergy. Among the stylish attendees are three notable names from the German influencer sphere, bringing with them a combined following of over one million:
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@adorable_caro – 442,000 followers of fashion-forward flair.
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@nicole.deliah – 208,000 followers drawn to her luxe lifestyle lens.
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@itsloulita – 132,000 followers tuned in for curated confidence.
These women aren't just guests—they are co-creators of content. Their presence, alongside models, creatives, and young entrepreneurs, add not just visibility but validation.
Content as Currency
High-quality visuals aren't a happy accident—they are built into the experience. Every detail, from the pool’s sun-sparkled reflections to the icy LOUERS cocktails in hand, are made for the camera. Professional photographers and videographers are on-site to capture the effortless elegance, giving both influencers and the LOUERS team a portfolio of premium assets.
Subtlety Meets Statement
The secret to powerful brand placement? Understatement. At this Munich gathering, LOUERS vodka doesn't dominate the space, it elevates it. From branded bar setups and ice buckets to the unmistakable sheen of the iconic LOUERS bottle in the hands of tastemakers, every appearance is considered, every moment photogenic.
A Collaboration Rooted in Trust
Behind the scenes, this activation is the result of a creative reunion between LOUERS vodka and Thomas Antoniadis, the Munich-based event visionary with whom LOUERS previously collaborated on the Casino Royale Influencer Gala at Aahhh.de. That event, drenched in tuxedoed glamour and red-carpet energy, laid the foundation for this sunlit sequel.
Looking Ahead
This Munich moment is only the beginning of LOUERS vodka’s summer story. As the season unfolds, expect more private gatherings, exclusive collaborations, and activations that position the brand at the heart of Europe’s luxury lifestyle circuit.
If the pool party proves one thing, it’s this: LOUERS vodka doesn’t just show up. It defines the atmosphere.
